A robust and effective safety culture starts at the top
with management and ownership and trickles down
to the frontline employees.
their visit and find fun and creative ways to talk about and
promote safety at the mountain. A great place to start is in
the children’s programs. Have contests amongst the kids
to help promote safety awareness and to get them thinking
about the different aspects of ski safety.
Unlike proprietary skier visit data or specific resort ticket
yield that are held close to the vest, sound risk management
practices should be shared and cultivated across the industry.
Sharing these best practices and ideas will only help bolster
the overall guest experience and keep them coming back.
One of the best ways to do this is to visit other resorts during
winter operations. It is human nature to become used to
our everyday environment and that complacency makes it
difficult to spot things that might be ineffective and out of
place. Visit a local resort or even better, visit a resort that
differs in size, location and risk management sophistication.
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Risk management is not a static process and
implementation is only part of the solution. Find a champion
in your organization that is willing to not only implement,
but revise, change and enhance your current program. Avoid
complacency, keep employees engaged and motivated, and
let them help steer the decision making to make an impact
on safety culture.
Tim Barnhorst joined the MountainGuard team in Aug. 2010.
He is involved in supporting the sales of MountainGuard products
and services, as well as working with current MountainGuard
clients. Barnhorst earned a BA from St. Lawrence University
where he participated as a member of the Men’s Alpine Ski Team
and also captained the nationally ranked Men’s Lacrosse Team.
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