Lee says Vector Flight will continue working with Crystal
Mountain and is working on partnering with more alpine
resorts in the Western United States this upcoming winter
with the aim of making additional improvements and helping
spread the message about AirFlare.
“We feel strongly that we have a really solid core set of technologies
here, but we think we’re going to be better off in the
long run if we bring on a handful of mountain resorts for another
year of feedback and recommendations,” said Lee. “Our
primary goal right now, and for the next year, is to get these
early resort adopters, to build trust with them and to develop
the AirFlare brand within the resort community.”
Lee says for now his company plans to continue offering
AirFlare search technology as a free service to mountain resorts
and charge a nominal fee to outdoor adventurers.
“We feel that our revenue is going to be generated on the
adventurer side with app sales to the skier and summertime
mountain biker communities,” said Lee. He anticipates this
subscription fee could be somewhere between $3 to $10 a
year – or even much less if enough people sign up.
“Our technology becomes a lot more powerful when we
develop subscriber density,” said Lee, adding it’s hoped that
this will also drive the cost of AirFlare down over time to
eliminate any cost barrier for the outdoor community.
“In the long term, we’ve developed this technology to be
broadly accessible and widely distributed, and so we’re really
motivated to remove any price friction whatsoever for the
adventurer community,” he said. “If we get to a point a few
years from now that an annual subscription to AirFlare can
be 50 cents, that’s where we want to go.”
For more information about the AirFlare app, go to
PHOTOS COURTESY OF AIRFLARE
snowopsmag.com | SnowOps 11