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In the Snow

“Go Snowmobiling” campaign tips

The “Go Snowmobiling” campaign has been supported by the snowmobile community over the years. Clubs, groups and associations across North America have taken military personnel snowmobiling, co-ordinated enlightenment rides with land managers and often just have fun organizing snowmobile rides with friends and family.

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What’s the Risk?

Enhancing a ski area’s risk management program could improve the bottom line

By Tim Barnhorst, MountainGuard Insurance


Insurance is regularly looked at as a necessary evil. It’s not the sexiest thing you can buy in the ski industry, but it does come in handy, a lot. In its simplest form, insurance is considered a transfer of risk. In exchange for premium dollars paid by the insured (ski resort), the insurer (carrier) offers to take on the risk associated with the exposure at a resort.

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Information is Powder

Enhanced information system delivers major uptick to ski resort guest experience

By Kelly Gray


To make the most of the downhill ski experience, skiers and boarders need information. Real-time lift and trail statuses, weather, a dynamic trail map and resort information are essential to creating a positive and safe day on the slopes. Alpine Media Technology delivers the goods with LiftDigital, a unique visual “tablet” device that sits along the bar on chairlifts and in gondolas.

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About Us

Even though we're branching out in the content we cover, SnowOps will still be your only North American publication dedicated to bringing you the snow grooming information you want to know. You'll still find grooming stories, the latest technology, volunteer experiences and more in SnowOps. Now, you'll be getting all that and more.