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In The Snow

NSAA reports record visitation in the 2021–22 season

The National Ski Areas Association (NSAA) reported record visitation at U.S. ski areas for the 2021–22 season, a total of 61 million skier visits.


White Thunder Riders

For more than 50 years, this Wisconsin snowmobile club has dedicated itself to grooming 130 miles of trail surrounding the town of Oma in Iron County

By Paul Adair


The White Thunder Riders Snowmobile Club was founded 52 years ago in the town of Oma, a small community of 355 residents, in the heart of Iron County, Wis.


180 Seconds to Save a Life

An AED is a portable medical device that connects two pads to the patient's chest and analyzes the heart rhythm, determining whether the patient requires a  shock.

The importance of having multiple AEDs at a ski resort or ski area

By Rebecca Henderson


Ski areas and resorts usually operate over many miles of hidden slopes and hills. So, in time-sensitive emergencies, like sudden cardiac arrest (SCA), accessibility is critical, and the first responders to show up are not always medical professionals.


About Us

SnowOps is the North American voice for snow operations at ski resorts and ski areas. SnowOps is dedicated to vringing ski resorts and ski areas the snow operations information they want to know. You'll find stories on the latest technology, volunteer expriences and more in SnowOps.