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In The Snow

January 2022 Cross Country Ski Areas survey

In early January, the Cross Country Ski Areas Association and Snow Sports Insights conducted a survey of cross country ski areas to get a reading on how the season was going as of Jan. 15. Findings include: season pass sales were up, day pass sales were down slightly, demand for rental equipment was up, retail sales at ski areas were up and lesson sales were up.

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With the Madawaska Snowmobile Club

By Bilal Rana


The Madawaska Snowmobile Club (MSC) operates in Madawaska, Maine, in the northeast corner of the U.S., and is situated near the Canadian provinces of Quebec and New Brunswick. SnowOps interviewed the club’s membership director, Denise Duperré.

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Achieving a Culture of Climate Action in the Winter Outdoor Industry

SIA’s ClimateUnited platform delivers guidance and practical solutions

By Deb Draper


For almost 70 years, the non-profit trade association Snowsports Industries America (SIA) has been representing winter outdoor suppliers, retailers, sales reps and resorts in its mission to help the winter outdoor community thrive. Its latest initiative towards that goal is the recently launched platform ClimateUnited, aimed at uniting the winter outdoor industry around meaningful climate action.

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About Us

SnowOps is the North American voice for snow operations at ski resorts and ski areas. SnowOps is dedicated to vringing ski resorts and ski areas the snow operations information they want to know. You'll find stories on the latest technology, volunteer expriences and more in SnowOps.