Narrowing the gender gap
A national organization representing ski and snowboard instructors is ramping up its efforts to boost visibility of women in snow sports. Here’s how.
Resort Profile
A Premier Training Hub
Waterville Valley Ski Resort welcomes the U.S. Snowboard and Ski Teams to its new training area.
Current Articles
New Ski Lift Mechanics Training Program
Collaborative effort designed to help ski resorts fill key roles
Renewable Diesel for Ski Resorts
The time has come to make it happen
Solar Energy and EV Charging
Transforming ski resorts
Mattracks: A Sketching Success
Company invented the original rubber track conversion system
Arapahoe Basin Achieves Carbon Neutrality Ahead of 2025 Goal
Colorado ski area reaches sustainability milestone in late 2023
In the Snow
Recent Industry News![[image placeholder]](https://www.snowopsmag.com/wp-content/uploads/2023/09/placeholder@2x-120x120.png)
National Ski Areas Association appoints Mike Reitzell as new president and CEO
Reitzell brings over 20 years of experience in the ski industry to the role, including the last nine years as president of Ski California.
National Ski Patrol launches inaugural sponsored athlete-ambassador program
Groundbreaking initiative marks a significant milestone in 85-year history, celebrating members while integrating the organization’s creed.
Ski more, spend less: CSCUSA passes give you more mountains for your money
Colorado Ski Country USA (CSCUSA) now has passes for teens and parents that work alongside fan-favorite kids’ Ski Passport.
Mattracks celebrates 30 years of innovation and success with community sign lighting event and fireworks display
The celebration took place at the Eagles in Karlstad, Minn., with a sign lighting ceremony, followed by fireworks over the golf course.