Narrowing the gender gap
A national organization representing ski and snowboard instructors is ramping up its efforts to boost visibility of women in snow sports. Here’s how.
Resort Profile
A Premier Training Hub
Waterville Valley Ski Resort welcomes the U.S. Snowboard and Ski Teams to its new training area.
Current Articles
SKIDATA’s 40 Years in Business
Implementing data-driven solutions to help ski resorts optimize their operations, enhance efficiency and deliver personalized guest experiences
Pioneering Water Filtration Solution for Snowmaking Systems
Bollfilter dips their toes in North America
Autonomous System Could Help Address Labor Shortages in Snow Clearing Industry
AI-powered system allows any model to operate remotely or autonomously
Using Explosives for Avalanche Control
A key tool in snow safety
Building the Snow Operations Workforce of Tomorrow
Recruitment and retention strategies
Optimizing Snow Grooming Operations
Lessons from the season’s early runs.
A Premier Training Hub
Waterville Valley Ski Resort welcomes the U.S. Snowboard and Ski Teams to its new training area.
In the Snow
Recent Industry News![[image placeholder]](https://www.snowopsmag.com/wp-content/uploads/2023/09/placeholder@2x-120x120.png)
National Ski Areas Association appoints Mike Reitzell as new president and CEO
Reitzell brings over 20 years of experience in the ski industry to the role, including the last nine years as president of Ski California.
National Ski Patrol launches inaugural sponsored athlete-ambassador program
Groundbreaking initiative marks a significant milestone in 85-year history, celebrating members while integrating the organization’s creed.
Ski more, spend less: CSCUSA passes give you more mountains for your money
Colorado Ski Country USA (CSCUSA) now has passes for teens and parents that work alongside fan-favorite kids’ Ski Passport.
Mattracks celebrates 30 years of innovation and success with community sign lighting event and fireworks display
The celebration took place at the Eagles in Karlstad, Minn., with a sign lighting ceremony, followed by fireworks over the golf course.