SnowMagic and Industrial Frigo Ice team up to deliver spectacular snow and ice experiences

SnowMagic, a warm weather snow and wintertainment provider and Industrial Frigo Ice have formed a partnership to provide one-stop, turnkey, snow and ice elements for amusement, hospitality and entertainment providers.

Putting their combined 70 years of experience to work for clients, SnowMagic and Industrial Frigo Ice can create novel winter venues in warm and temperate climates as well as ensure consistent, marketable, snow and ice-based recreation in traditional winter venues.

“From the beaches of southern California to Colorado’s Rocky Mountains and anywhere else around the world, we provide snow tubing, snow play, skating and ice bumper cars day-in, day-out,” said SnowMagic president Albert Bronander. “SnowMagic’s patented technology makes real snow in all conditions. Working together with Industrial Frigo Ice, we can create enchanting winter playlands that provide fun for the whole family and an immersive experience for all.”

Recently the partnership has created a multi-element winter amusement park within the Gaylord Rockies Resort and Convention Center. A towering snow tubing hill is surrounded by a skating rink, bumper cars and snow play area, delivering high-action fun for all ages and a captivating scene for spectators.

SnowMagic has created hundreds of temperature-independent snow tubing and snow play venues on six continents, while Industrial Frigo Ice is the leisure division of a worldwide manufacturer and producer of chilled and iced venues since 1969. The company has its roots in skiing, recreation and entertainment, with extensive knowledge of North and South American resort and amusement businesses.

“Working together we have proven that comprehensive winter-themed venues in settings where snow and ice are a novelty, are both possible and profitable,” said Industrial Frigo Ice president Roberto Penocchio. “Industrial Frigo Ice has decades of experience working with clients to provide ice in myriad settings; working together with SnowMagic we can bring our expertise to the recreation and amusement industries for maximum impact.”

Already SnowMagic and Industrial Frigo Ice are delivering products and services for each other’s clients, including locations in Newark, Chicago, Las Vegas, and Hong Kong.