The members of the International Snowmobile Manufacturers Association released the Take a Friend Snowmobiling Campaign for 2024. State and provincial snowmobile association members of the American Council of Snowmobile Associations (ACSA) and the Canadian Council of Snowmobile Organizations (CCSO) are encouraged to sponsor Take a Friend Snowmobiling activities throughout their states and provinces.
Events can be held any time up until March 31, with special emphasis on events during Take a Friend Snowmobiling Week, which happens from Feb. 10 to 19. The campaign was created to support all snowmobile associations of ACSA and CCSC, and their clubs to enhance and expand their partnership with local Chambers of Commerce, visitor and convention bureaus, snowmobile dealers and other businesses related to the snowmobiling community.
The benefits for the association include more trail signs, groomers and enhancements for trails, with the biggest benefit of all – introducing non-snowmobiling friends to a new winter activity. All clubs are encouraged to participate in the campaign and partner with local media, radio stations, television stations, etc., in promoting their Take a Friend Snowmobiling event and activities.
Extensive research has shown that a vast majority of non-snowmobilers who live in the snow-belt are very interested in snowmobiling. When asked to rate their interest on a scale of one to 10 (10 being the highest level of interest), non-snowmobilers rate their interest at nine.
Research has also shown that most individuals who live in the snow-belt see snowmobiling as a great way to enjoy the scenery, get outdoors and have fun with family and friends, go to unique places and see amazing sights, have fun in the winter outdoors and go home ready for a good night’s sleep.
Take a Friend Snowmobiling is promoted by the manufacturers who encourage all snowmobilers to take their non-snowmobiling friends out snowmobiling to enjoy the winter. For more information visit gosnowmobiling.org.