Storing Snow Made Easier
Resorts that suffer no snowfall can still open on schedule
Cover Stories
Narrowing the gender gap
A national organization representing ski and snowboard instructors is ramping up its efforts to boost visibility of women in snow sports. Here’s how.
Old Board, New Idea
California company upcycles abandoned snowboards into skateboards
Vermont Adaptive Ski and Sports
Empowering people with disabilities by offering sports for every body
Storing Snow Made Easier
Resorts that suffer no snowfall can still open on schedule
LoneStar Tracking GPS System
A visibility and risk management tool for the ski industry
Building the Future of Urban Snowsports
Briton Engineering Developments Ltd. provides revolutionary technology through Snowflex
Features
Prinoth’s 24-Hour Innovation Cycle
Revolutionizing snow groomer software updates
Top European Access Management Tech Makes its Way to North America
With its factory in Austria and 21 sales and support subsidiaries around the world, Axess is providing customers…
Moving in the Right Direction
Sunkid celebrates the installation of its 4,000th moving carpet
Sanitizing and Deodorizing Snow Resorts
Innovative lighting technology eliminates odors in stinky places like ski equipment rental shops
Gone Glamping
Shorter ski seasons, more difficult snow conditions – when monetizing ski hills isn’t an option, here are ideas…
Snow Groomer Fleet Tracking
Increased visibility, record-keeping accuracy and actionable and extractable business intelligence.
Profiles
A Premier Training Hub
Waterville Valley Ski Resort welcomes the U.S. Snowboard and Ski Teams to its new training area.
Mattracks: A Sketching Success
Company invented the original rubber track conversion system
Three Mountains of Adventure
Big Bear Mountain Resort is southern California’s destination of choice for year-round alpine fun
Keep Machinery Operating at Peak Performance
BOSS Lubricants has the right recipe
The Husky eMotion
Prinoth charged up about its new electric-powered snow groomer
Welcoming Skiers of All Levels
Attitash Mountain is focused on the guest experience
Articles
Mastering Instagram and TikTok Algorithms
Unlocking the secrets to success on social media’s most dynamic platforms
New Ski Lift Mechanics Training Program
Collaborative effort designed to help ski resorts fill key roles
Renewable Diesel for Ski Resorts
The time has come to make it happen
Arapahoe Basin Achieves Carbon Neutrality Ahead of 2025 Goal
Colorado ski area reaches sustainability milestone in late 2023
Navigating Slopes of Change
A deep dive into the NSAA’s Climate Challenge Annual Report 2023.
In the Snow
Industry NewsNational Ski Areas Association appoints Mike Reitzell as new president and CEO
Reitzell brings over 20 years of experience in the ski industry to the role, including the last nine years as president of Ski California.
National Ski Patrol launches inaugural sponsored athlete-ambassador program
Groundbreaking initiative marks a significant milestone in 85-year history, celebrating members while integrating the organization’s creed.
Ski more, spend less: CSCUSA passes give you more mountains for your money
Colorado Ski Country USA (CSCUSA) now has passes for teens and parents that work alongside fan-favorite kids’ Ski Passport.
Mattracks celebrates 30 years of innovation and success with community sign lighting event and fireworks display
The celebration took place at the Eagles in Karlstad, Minn., with a sign lighting ceremony, followed by fireworks over the golf course.
Demaclenko to strengthen branches in North America: Diego Facchinetti appointed general manager
The Demaclenko board announced the appointment of Diego Facchinetti as the new general manager for Demaclenko North America.
New high-speed six-seat chairlift now open at Bear Mountain
BBMR is famous for pushing progression. For the winter 2024-25 season, progression continued at BBMR with the all-new Midway lift opened on Dec. 19,…