RESORT PROFILE
ence online. Guests can now order food through the Purgatory
Online E-Store from anywhere in the resort and get
notified for pick-up when it’s ready.
“What was forced on us as a necessity with Covid is going
to be something we can continue to leverage moving forward.
It’s just going to be so much easier to order your food in
advance, get a text or e-mail to let you know when it’s ready
and then when Covid’s gone, you’ll just go in, pick up your
food and grab a seat,” said Rathbun.
Of course, Covid-19 is temporary and technological innovations
are nice, but it’s not what keeps people coming back.
That would be the low-key family atmosphere, the emphasis
on fun and the fostering of a love of skiing in future generations.
This is why Purgatory offers a deal where kids under
10 ski free. This is such a part of the resort’s values that
for the 2022 season, the policy will be expanded to kids 12
and under.
“The mission is giving all people the freedom to ski. James
Coleman, the primary owner, is definitely focused on having
this be a lifelong adventure that starts at a young age. People
can come and keep coming year after year. The hope is they
grow up, get married, have children and then have their children
learn before becoming grandparents and enjoying the
whole family on the mountain,” said Heather Garland, director
of human resources at Purgatory.
Of course, for those looking for a more
traditional ski resort experience, as
a beginner to intermediate resort,
Purgatory has them covered.
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