Sun Valley Resort
Committed to customer service, facility improvements
and environmental sustainability
By Shel Zolkewich
It’s estimated that snow sport tourism dumps over $20
billion into the U.S. economy on an annual basis (accord-ing
to researchers at the University of New Hampshire
and Colorado State University). The combined economic
spin-off of travel, accommodations, dining and entertain-ment
– along with traditional lift ticket purchases – makes
ski resorts some of the most popular vacation destinations
across the nation.
In 1936, Union-Pacific Railroad chairperson Averell Harri-man
had a dream. He wanted to find a place to create a ski
resort like the ones he had experienced in Europe. He found
it in Idaho, where Bald and Dollar mountains became the
birthplace of destination skiing in the U.S. Today, Sun Valley
Resort boasts a 3,400-vertical drop, a village with lodging,
dining, movie theatre, bowling alley, spa and much more, and
a complete Nordic center, all covering more than 2,000 acres.
Harriman’s vision forever changed skiing history in the U.S.
While vacationers are swooshing down the slopes and
enjoying first-class culinary experiences, the driving forc-es
behind Sun Valley Resort are diligently committed to
PHOTOS COURTESY OF SUN VALLEY RESORT 6 September 2020 | snowopsmag.com
/snowopsmag.com
