TECHNOLOGY
Reece emphasized that Liftopia is
much more than a software solution;
resorts gain access to a pricing engine
that analyzes purchase behavior to
generate optimized prices for each day.
“That pricing engine is built on millions
of data points of consumer behavior,”
Reece said. “Due to the high
volume of partners using the same
model, our continual improvementiteration
cycle is much faster than
someone building a dynamic pricing
strategy for a single resort. This
ensures we more accurately identify
successes, failures and unknowns in
both an individual partner’s strategy,
as well as in our pricing model.”
The power of data analytics has
disrupted traditional sales strategies
in almost every industry. With access
to historical and real-time data that
accurately predicts consumer demand,
sellers can move to a dynamicpricing
model.
“We’ve been analyzing data for 13
years and we’re harnessing it for our
customers. There’s been a major shift
and now online platforms are starting
to drive consumers’ behavior. Most
consumers now think of purchasing
online first,” said Reece.
When a resort enters into a partnership
with Liftopia, they can implement
the technology at any time. Their
specific offerings will be posted on the
consumer marketplace, Liftopia.com,
and they will gain access to a sophisticated,
secure Cloud Store.
The Cloud Store offers customers
an e-commerce solution with a
simplified checkout process that is
easy to use on their desktop computers
or smartphones. Ski resorts also
gain access to a simplified process
for waivers, photo collection and prefulfillment
of lift tickets.
With a cutting-edge algorithmic
fraud-prevention system, the Cloud
Store offers consumers and resorts
peace of mind that transactions are
secure. Liftopia’s Cloud Store boasts
99.99 percent uptime over the last 12
months and delivers payment processing
and gateway redundancy, operational
support and a 24/7/365 oncall
engineering team.
After using Liftopia for one season,
Arosa Lenzerheide signed on for another
two years.
“Since we began working with Liftopia,
the results have far outpaced
our expectations and created a winwin
situation with our skiers,” said
Christian Wyrsch, sales manager at
Arosa Lenzerheide.
Even though the management team
had some concerns about how the dynamic
pricing strategy would affect Effective
Ticket Price (ETP), the resort
didn’t experience any major downsides.
“The ETP was only slightly lower
on tickets sold online” said Wyrsch.
“Looking at the higher no-show-rate,
the large volume and performance
comparison with the competitors, it
is very likely that the tickets that were
sold more than compensated for the
loss because of selling at a lower price.”
The increase in online sales ultimately
contributed to a better guest
experience on the slopes. Forty-one
percent of guests who purchased lift
passes online reloaded a SkiData card,
allowing them to skip the ticket line
and head right to the mountain.
The success that Arosa Lenzerheide
experienced after joining Liftopia is
not unusual. The resorts that partner
with Liftopia get significant return on
their investment.
“We have been helping ski resorts
get results for more than 13 years,”
said Reece. “With Liftopia’s technological
advances and increasingly sophisticated
data analytics, we are confident
that we’re on the leading edge
and our customers will continue to
reap the rewards.”
PHOTOS COURTESY OF LIFTOPIA
The fastest, easiest way to
form snow tubing lanes
• More lanes in the same area than
conventional grooming techniques
• Used at over 50 snow tubing hills
through out the US and Canada
• Stay tuned for a new product
for customers that like the
conventional tiller finish on
their lanes
/ tubeshaper
FAST, EASY, MORE
1-540-820-8849 | www.tubeshaper.com
snowopsmag.com | SnowOps 29
/Liftopia.com
/www.tubeshaper.com
/snowopsmag.com
/Liftopia.com
/www.tubeshaper.com
/snowopsmag.com
