INDUSTRY NEWS
New campaign to celebrate snowmobiling
The snowmobile manufacturers are collectively organizing
and supporting a new, North American “International
Snowmobile Celebration” dealer event, Oct. 25-27, 2019. The
dealer-focused event will celebrate the snowmobiling community
and prepare for the upcoming season. All snowmobile
dealers, local clubs and associations/federations across
the U.S. and Canada are invited to participate in the event.
The Celebration is being modelled after the successful
“Snöskoters Dag” (Snowmobile Day), which has been held in
Sweden for 40 years. The Swedish event began in the 1970s
and expanded rapidly through the 1980s as snowmobiling expanded
in Sweden. The success of the event is traced to creating
a fun, family weekend with involvement from dealers,
clubs, associations, media and other industry stakeholders.
The International Snowmobile Celebration will be a fun,
family festival-type event with a barbecue, refreshments, music
and an “open house” mentality sure to get snowmobilers
prepared for the upcoming season.
Snowmobile clubs are encouraged to participate with their
local dealerships in activities and participate where possible,
such as coordinating special events and conducting
safety classes.
Snowmobile dealerships are encouraged to contact local
Chambers of Commerce, Visitor and Convention Bureaus
and regional media to help support the event.
INTERNATIONAL
SNOWMOBILE
CELEBRATION
OCTOBER 25-27, 2019
IN
THE
SNOW
MAGENTAEL/123RF
snowopsmag.com | SnowOps 39
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