COASTER
APPEAL
More and more four-season resorts are
choosing mountain coasters as a way
to increase revenues and enhance their
brand as a premier recreation destination
By Mark Halsall
These days, an increasing number of ski resorts are adding attractions to
beef up their appeal as popular year-round recreation destinations. When
it comes to summer customers, offerings like mountain bike parks, zip lines
and aerial adventure courses are a popular draw, but the hottest ticket right
now may be the alpine coaster.
“You see mountain coasters popping up all over Colorado,” said Taylor Prather,
public relations manager at Copper Mountain Resort. The Rocky Mountains resort
located 75 miles west of Denver unveiled a brand-new coaster attraction this
past December.
“I believe there are four new ones that debuted this season alone at Colorado ski
resorts, so we’re tapping into those thrill seekers who are coming and want to try
something different,” Prather said.
28 April 2018 | snowopsmag.com
