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handful of private family foundations.
In October, Beverley and her team unveiled
a new name and a new look to
announce the foundation’s entrance
into the public fundraising sphere.
Using lingo from her tech sector days,
she describes the foundation’s first few
years as an incubation period, during
which it had to prove its value and
business model. With a solid foundation
in place it felt like the right time for
a rebrand.
Not only is Share Winter easier to remember,
but it also gets closer to the
heart of what the organization strives
to do.
“We make winter sports accessible
to a broader, more diverse community,
sharing the joys, lessons and pure magic
of winter sports with youth across the
country,” Beverley said. “We were about
to go out into the world and we thought,
‘Hey, why not a fresh coat of paint?’”
Today, the foundation is looking for
support from individual donors and
private companies with a lofty goal of
getting 100,000 kids involved in snow
sports by 2028.
snowopsmag.com | SnowOps 17
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