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• Partnership coordinator. This individual makes the calls
to gather partners to support the ride in any way at all.
Klim says it is important for the committee chairman to
stay on top of campaign efforts at all times. For instance,
the chairman needs to keep detailed lists of who is in charge
of what duty, and specifically what they are doing, and the
deadlines involved for accomplishing each step.
“Make sure all committee members get their assignments
in writing. Avoid duplication of efforts.”
It is also vital to follow up regularly with committee members
with assignments to ensure they are on track and meeting
pre-determined deadlines.
“Be prepared to provide assistance or redelegate work if
it is not progressing as necessary,” Klim said. “If things are
not going as planned, reassess your campaign. It’s always
best to do a few really good events rather than mediocre or
poor events.”
Outreach to the community is vital in helping to make your
event a success. This can be accomplished through news releases
that are sent out several weeks prior to the activities
you are planning.
“Establish contacts with local media whom you can call
on to cover your activities,” said Klim. “If no one can attend,
then write your own story, take black and white photos and
submit them as soon as possible for publication. Use your
website and Facebook page to promote your events and invite
your local visitors’ bureaus and chambers of commerce
to partner with you.”
And most of all, use your leadership skills to their
greatest potential.
“Be as polite and diplomatic as possible. You are not the
boss. You are working with volunteers. And remember – repetition
is important. More than one publicity strategy will be
needed to get the message to everyone.”
PHOTOS COURTESY OF THE INTERNATIONAL SNOWMOBILE
MANUFACTURES ASSOCIATION
32 Jan/Feb 2019 | snowopsmag.com
/www.reliableracing.com
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