TECHNOLOGY
INFORMATION
IS POWDER
Enhanced information system delivers major uptick to ski resort guest experience
By Kelly Gray
To make the most of the downhill ski experience, skiers
and boarders need information. Real-time lift and
trail statuses, weather, a dynamic trail map and resort
information are essential to creating a positive and
safe day on the slopes. Alpine Media Technology delivers
the goods with LiftDigital, a unique visual “tablet” device
that sits along the bar on chairlifts and in gondolas.
LiftDigital represents a tremendous improvement over
the standard “info boards” that skiers can access at the base
of runs before they head out. Resorts are seeing the benefits
and coming on board in an effort to deliver best-in-class
service to guests. One operator, Alterra Mountain Company,
owner of 14 year-round mountain destinations in the U.S.
and Canada, has partnered with Alpine Media to offer the
LiftDigital system to resort guests. For the 2018/19 season,
Alpine Media Technology was featured at Alterra Mountain
Company’s Winter Park Resort and Steamboat in Colorado.
Alterra saw that skiers were spending up to 75 minutes
each day on the chairlift. With Alpine’s All Mountain Platform
(AMP) – a system that uses LiftDigital – gondola and chairlift
passengers can now have access to relevant, real-time content;
allowing them to maximize their day. LiftDigital provides
digital trail maps, lift open/closed status reports, trail status
and grooming reports, weather information, resort events
information, emergency messaging and even live camera
feeds to show traffic and road conditions. AMP rounds it
out by providing this same content to large indoor and
outdoor displays across the resort and a mobile app.
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