TECHNOLOGY
According to Ryan Blanchard, director of brand partnerships
for Alterra Mountain Company, the technology has given the
resort operator the ability to drive ongoing, useful and desirable
content to help skiers maximize their time at Alterra destinations.
This view is echoed by C.A. Lane, general manager of Winter
Park Resort in Colorado, “We are excited to better inform our
guests no matter where they are on the mountain, and we
believe this new platform will help our guests have a much
more efficient day. And, when the need arises to put out any
emergency messaging, we can now get it out immediately
with extensive coverage.”
48 April/May 2019 | snowopsmag.com
/snowopsmag.com
