Rob Caldwell
The Michigan-based maker of Dominator tracks
has captured a global market but remains true
to its small business roots and values
By Mark Halsall
This year marks the 10th year of
business for American Track
Truck. For the Michigan-based
company behind the Dominator
track system, which can convert cars,
trucks and SUVs into snow grooming
vehicles, it’s been quite the ride.
Since the first tracks rolled off the
line, Dominator sales have taken off, to
the point where American Track Truck
now has customers all over the world.
“Export is a huge portion of our business,”
said Rob Caldwell, tech support
and special projects advisor at American
Track Truck. “We ship globally. It’s
common for us to ship by ocean and air
cargo to unique destinations nearly every
week.”
A major factor behind this popularity
is all the different ways Dominatorequipped
vehicles can be used. The
Dominator track system is essentially
AMERICAN TRACK TRUCK
a conversion kit for transforming a 4X4
or AWD car, truck or SUV into a tracked
on-snow vehicle, which can then be utilized
for a wide array of purposes.
“Ice fishing, hunting, trapping, snow
wheeling, trail riding and general winter
exploring are some of the uses,” said
Caldwell. “Obviously, we serve many ski
hills and trail grooming operations, and
there’s also search and rescue, wreck
recovery, law enforcement and goods
American Track
Truck Celebrates a
Decade in Business
Continued on page 27
snowopsmag.com | SnowOps 25
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