“Our biggest assets have been our
accuracy, our attention to detail, our
ability to react quickly to changes and
our legendary customer service. These
are the things you don’t really get from
big companies. So, the trick is to grow
but without losing our strengths, and
that’s much easier said than done,” said
Caldwell.
Today, American Track Truck remains
true to its roots by sticking with the core
values that made the company a success
– quality, value and affordability –
and which continues to be reflected in
product pricing.
“We keep Dominator tracks priced
lower than everyone else in the industry,
and we do this by running a tight ship
and by selling direct to the customer
and avoiding dealers and distributors,”
he said. “We can operate on lower margins
this way.”
Caldwell believes Dominator tracks
also represent a good investment for
customers. They’re designed to last, he
says, and all of their replaceable wear
items are relatively inexpensive and
easy to service.
“Dominator tracks really hold their
value and it’s hard to find a used system
for sale. We have seen five-year-old systems
sell for just 20 percent less than the
cost of new,” Caldwell said
American Track Truck’s conversion
kits have evolved over time. The Dominator
series incorporated design changes
that enabled the tracks to be used on
bare ground or ice, pavement or gravel
without any significant deterioration
problems.
Dominator tracks have also changed
to accommodate larger vehicles.
“We have built our business by focusing
on half-ton and under vehicles.
However, we now have the capability of
outfitting many three-quarter ton and
one-ton vehicles,” said Caldwell.
Today, Dominator tracks come in two
different lengths – Standard and XL.
They also come in two different series
– regular-duty and heavy-duty. Regular
duty tracks are designed for half-ton
and under vehicles, while the heavyduty
series is designed for three-quarter
ton and one-ton vehicles.
“Our most popular package is the XL
tracks on the rear axle with Standard
tracks on the front axle. It’s popular because
it’s a great combination that maximizes
performance at an affordable
price,” said Caldwell. “We have some
options and upgrades available as well
which we can recommend, depending
on a customer’s particular application.
Studded track belts are a popular
upgrade, for instance, especially for ice
fishing and trail grooming.”
Caldwell points out that replacement
items for Dominator tracks are common
snowmobile parts.
“If the customer needs to replace a
bogie wheel or a track belt in the future,
they don’t have to buy the parts from us,”
he said.
Caldwell says vehicles equipped with
Dominator tracks are capable of pulling
groomer drags for snowmobiling
trails, and they also are being used to
pull cross-country grooming equipment
such as rollers, ginzus and track setters.
American Track Truck customers
also include ski hill operators that find
Dominator-equipped vehicles handy for
AMERICAN TRACK TRUCK
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515 Beaver Creek Road, Waterloo, ON, Canada N2V 2L3
28 January 2018 | snowopsmag.com
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