transportation. And a great many of our
customers use Dominators just to get to
their remote cabins and camps on unplowed
roads all winter long.”
Vehicles equipped with Dominator
tracks have shown up in major auto
shows in New York, Chicago, Detroit
and Las Vegas, and they can even be
found in movies and television.
Dominator tracks were on view in the
2013 sci-fi film, Ice Soldiers, and they’ve
also appeared on the popular Discovery
Channel TV series, Diesel Brothers and
Bering Sea: Gold Under the Ice. A Nissan
Titan truck outfitted with Dominator
tracks appeared in a Diesel Brothers episode
just this past September.
Not bad, for a small band of snowmobiling
buddies who originally started
American Track Truck as a side project.
The group, which included an engineer,
a mechanic and a product designer, got
the idea for the tracks in 2005 when
their snowmobiling club in Chassell,
Mich. needed a grooming rig to prepare
a race track for its annual ice festival
and couldn’t find anything suitable or
affordable.
“Tractor groomers were too large, and
snowmobiles and UTVs were too small.
There was nothing in between,” said
Caldwell, adding that the group’s first
tracks were created to fill this need.
“The word spread, and others asked
us to build tracks for them. One thing
led to another, and a side project turned
into a corporation,” said Caldwell. He
adds that all of American Track Truck’s
originators are still with company.
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AMERICAN TRACK TRUCK
“The word spread, and others asked us to build
tracks for them. One thing led to another, and
a side project turned into a corporation.”
– Rob Caldwell, American Track Truck
A Toyota Tacoma outfitted with the track system
“It quickly became apparent that we
had developed a terrific product, and
that there was a real need for it,” said
Caldwell. “The motivating force for us
was the reactions we received from
our first customers. Many had tried
other options, such as snowmobiles,
UTVs with tracks and snowcats, but
only Dominators were able to meet
their needs. Hearing how satisfied
they were with Dominator tracks is
what inspired us to grow so we could
reach more customers.”
Make more money with
With the growth of the company,
American Track Truck has expanded its
manufacturing operations and it is now
producing Dominator tracks at facilities
located in Houghton and Baraga counties
in Michigan’s Upper Peninsula.
Biggest challenge
Caldwell says the main challenge for
American Track Truck during its decade
in business has been how to grow without
losing its small company feel.
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snowopsmag.com | SnowOps 27
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